Are you interested in owning the best self storage facility in the Greater Toronto Area? Do you have big dreams of making a great living renting fabulous Toronto storage units to people in the city? Great! You’re in the right place. However, before you’re able to offer the best storage management in Toronto, you’ll have to create a storage unit business plan. If you are wondering where to start with your business plan, Bluebird Self Storage is here to help!
Business plans are documents that lay out a company’s objectives and how the company plans to achieve those objectives. Goals in various realms, such as the marketing and operational dimensions are commonly covered in many basic business plans. If you have already started a self storage company but don’t have a solidified business plan, they are a valuable strategizing tool that can be used to improve practices you already have in place and create focus for your storage company.
Business plans go a long way to keeping a company moving forward while staying focused on long-term goals. It’s rarely going to be wise to progress without creating a business plan because they’re often not only useful but are also necessary to the success of a company. Here are a few ways that storage unit business plans can be beneficial:
If you are planning to turn to potential investors to help fund your storage company and self storage facilities, they will expect and rely on these plans to assess the viability of your business. An individual or financial institution considering putting money into a business, as a loan or an investment, typically won’t move forward without looking at a detailed business plan.
Business plans help companies think ahead by discussing how resources like capital and time can be mapped out and thought through before action is taken. This is a key to ensuring that your storage company is successful.
When potential obstacles arise, business plans are a great tool to help companies work through problems and keep their objectives in mind. They offer a reference for the ultimate goals of the business. They also are helpful in ensuring that everyone is on the same page and that future actions don’t deviate from the company’s mission.
Business plans vary. After all, no two companies are the same – even if they both offer similar services like self storage units. Not every storage company business plan is going to have the exact same components as another because not every self storage company owner is the same.
That being said, there are certain sections that do tend to be featured in most plans. Companies that offer storage services often have business plans that include:
This is the introduction to the business plan. It offers an overview of the entire document and familiarizes the reader with the company and its goals. In this segment of the plan, you may include information such as:
are the key takeaways? How will you provide the best storage management in Toronto? successful storage management in Toronto.
Here you are able to give an in-depth explanation of the business as a whole. This should include details about the:
Your business isn’t the first to offer self storage in Toronto. Before you do anything else, make sure you investigate what the business climate is in the area, and explain how your brand fits in. You should focus on illustrating the unique value of your company. Things to address in this section are:
Being a major metropolis with millions of people, there is a definite need for self storage units in Toronto. In this section, you should focus on who you want to rent your self storage units and patronize your storage facilities. Some key things to focus on are:
After addressing who your target audience is, your next step is to explain how you will
approach them. This should offer insight into your overall branding strategy as well as specific marketing tactics that will be used. In this section, be sure to talk about:
How You Reach Customers
What methods of advertising will you use? Will you use physical marketing, like billboards and flyers, or run commercials on television and radio? If you use social media, what platforms will you focus on? How will these tactics help you reach your specific audience?
Now it is time for the money to come into play. New companies can discuss their estimated earnings in this part of their storage company business plan. If you already own storage facilities, you can cover your bank statements and information on your financial health here. This section should cover:
A storage unit business plan should also explain how your facility will function day-to-day. From policies to staffing, you should make it clear how you will run your self storage business to ensure that all goals are met. Some things to include are:
Thinking about every little detail of your potential or existing storage company can be daunting, but creating a comprehensive business plan will help you focus now and remain so in the future. Fortunately, you don’t have to do everything alone. Bluebird Storage Management has a team of experts and the Bluebird Platform to help you successfully execute your business plan and grow your self storage company.