Top Four Tips on How to Manage A Self-Storage Facility Successfully

Hallway of storage facility with blue facility doors.

Whether you’ve been in the self-storage industry for years, have just purchased your first facility, or have plans to develop, one thing remains constant – the daily challenges and responsibilities of running a customer service business. Self-storage operations and revenue management can be quite demanding, especially as a storage facility owner.

On the surface, running a facility might seem simple; however, the daily stressors of customer service, employee training, and paying the bills can catch up very quickly. Bluebird Storage Management is here to assist fellow business owners, developers, and investors. Let’s take a closer look at how to manage a self-storage facility successfully and why a partnership with Bluebird can make your business goals a reality.

Managing A Self Storage Facility 101

Unlike most professions, running a storage facility requires years of experience, attention to detail, and a solid understanding of your customers’ needs. No two workdays are the same, so how is someone supposed to master managing a self-storage facility successfully? By taking the proper steps to guarantee customer satisfaction and company revenue growth.

If you’re wondering how to make this possible, that’s where Bluebird Storage Management comes in. Our team’s years of experience have helped us master what it takes to manage storage facilities. Once you partner with Bluebird Storage Management, you won’t have to sift through paperwork or manage customers alone. Our team’s mission is to help your business generate well-deserved growth and maximize your property’s performance goals.

Today, we’re sharing our best tips on how you can manage a self-storage facility successfully and how our team of experts can help your business achieve its full potential.

Hire and Train The Right Employees 

Employees are the foundation of any successful business. Their attitude, experience, and approach to customer service can impact how your customers perceive your company. In self-storage, it’s crucial to have the right team of individuals working together, so they can focus on customer service and closing sales. Hiring the right people can help set your business on the path to success – the challenge is finding a team that shares your vision and industry passion.

As a business owner, the first step in successfully managing a self-storage facility is to hire and train the right team. Whether you’re hiring a facility manager, an assistant manager, or a part-time employee, they should have a background within the self-storage or retail industry and experience as a customer-facing representative. Conduct a thorough hiring process that tests their industry knowledge and customer service skills. Also, ask for referrals so you’re confident in their capabilities.

Once you’ve found a team that matches your facility’s brand and work ethic, be sure to train your team until they’re confident and comfortable using your internal systems and processes. Also, familiarize them with company goals and mission statements. Having a unified team is an essential part of your facility’s success. Once you have a unified team by your side, it’s easier to delegate tasks and ensure your business is running smoothly.

At Bluebird Storage Management, we understand how essential it is to find the best employees so you can achieve your goals. That’s why when you partner with Bluebird Storage Management, together, we can help your business find the right team. We provide full support to our partners by hiring and managing employees while implementing customer service training. Our team also manages daily operations, property maintenance, and facility management just like we would our Bluebird-owned stores. Our team and incredible field managers have a passion for the industry and are driven by helping your customers find the best storage solution for their needs.

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Focus on Marketing and Branding Your Facility

While it’s essential to think about your team and facility operations, there’s a critical component that should never be overlooked – a user-friendly website with online sales and marketing strategies designed to compete in rapidly growing markets.

Marketing your facility isn’t just about spreading awareness – it also reflects your company’s image! If you’re wondering how to manage a self-storage facility successfully, and haven’t thought about marketing your business, this is a pivotal step in your long-term success.

First, make sure your facility embodies the image and brand your company wants to present Also, keep relevant information accessible when a customer stops by to visit or rent a unit. Your customers should have access to staff lead tours, merchandise to assist moving, employee contact information, and a comfortable customer service area. 

Next, take a good look at your company website and social media platforms. How user-friendly is your website? How regularly do you update your social pages – or better yet, do you even have them? These small items are critical! While your self-storage manager and the team should be able to market your business in person, having the right marketing strategy and technology will make your business more accessible to customers. If they can easily find your company online, read customer reviews, and learn about your storage unit sizes, it helps build trust with potential customers.

At Bluebird Storage Management, we understand how important technology and digital marketing are to your business’s success. That’s why when you choose to partner with us, our team focuses on enhancing user experiences through our branded, informative, user-friendly website and contact-free rental system. With our help, you can have a self-storage facility and online platform that’s informative, inviting, and provides the top-quality experience your customers want.

When you partner with Bluebird Storage Management, we view your success as our own – that’s why we go beyond typical self-storage management services. Our digital marketing and technology services will set your business apart from the competition.

Remember Long-Term Goals

It’s easy to get caught up in the day-to-day activity of your self-storage property, but if you’re wondering how to manage a storage facility successfully, one of the biggest aspects comes down to prioritizing your long-term goals. Daily operations can only get you so far – what about the facility’s ROI and annual performance?

Establishing tangible long-term goals for your facility is essential in remaining successful. At Bluebird Storage Management, our team can help you set goals that align with your long-term vision and increase conversion rates. For example, our revenue management services help self-storage facilities execute a pricing strategy that achieves maximum ROI. Not to mention, we review local competitors’ current rates, so your business can find the best pricing strategy for long-term success.

Together, we can deliver the results you’ve always wanted for your business – all it takes is finding a partner who recognizes and wants the same goals as you!

Hire a Self-Storage Third-Party Manager 

Having a partner oversee daily operations and facility maintenance has proven to be the best way to maximize profitability and allow time to pursue other business opportunities. Successful owner-operators are onsite daily, and we understand owners may find the business challenges rewarding. Unfortunately, unexpected disruptions can cause lost revenue and hurt your business’s reputation. Reach out today to discuss our third-party management options.

Bluebird offers the resources to maximize your store’s profits and is a trusted brand that competes in markets across Canada. We provide owners the peace of mind to maintain ownership without having to operate. Our services will maximize store NOI and offer a best-in-class customer experience.

Benefits Overview:

  • Revenue Management based on real-time data and local insight
  • Technology and Digital Marketing with advanced conversion rate optimization
  • Financial Services that include: property taxes, payroll, and bills
  • Field Operations and property oversight
  • Hiring and training exceptional customer service staff.

Together, we can grow your revenue and reduce your daily workload!


Why Choose Bluebird Management?

At Bluebird, when you choose our management services, you’re gaining more than typical third-party management. Our team of experienced professionals wants to increase your annual profit while minimizing stress. Together, we can make the most of your business’s potential!

If this sounds like the best solution for you, contact Bluebird Management at 844-855-6378 or

Picture of Meghan Cox

Meghan Cox

Meghan Cox is an expert with years of experience in business development, real estate and coaching with a B.A. in Communication from Wake Forest University in North Carolina.

Frequently Asked Self Storage Property Management Questions